From Set to Real Life: The Ethics of (Sex &) Desire


Intimacy, Boundaries & Care

a workshop with
Anarella Martínez-Madrid

24th September, 6pm CET. Online. €20

THE WORKSHOP

A workshop designed for filmmakers, performers, educators and anyone curious about how we can build more ethical, respectful, and caring cultures through media and storytelling.

Led by Anarella Martínez-Madrid, this session explores how on-set intimacy coordination is as much about human connection, emotional boundaries, and applied consent practices as it is about cameras. Drawing from her work with Erika Lust Films and Sex School Hub, you’ll learn to use intimacy coordination as a tool for trauma-informed care, sex education, and cultural change.

Whether part of the industry or simply passionate about consent, communication, and care, this workshop offers tools, insight, and inspiration for anyone interested in building a more respectful world.

Photo Credits: Mónica Figueras

  • The evolution of intimacy work in film and its wider cultural impact

  • Breakdowns of standout scenes from Erika Lust Films and Sex School Hub

  • Tools for establishing emotional boundaries on and off camera

  • Navigating AI-driven media, virtual body doubles, and emerging tech

  • Adapting on-set methods for everyday relationships, classrooms, workplaces, and communities

WHAT WE’LL COVER

MEET ANARELLA

Anarella Martínez-Madrid is a producer and intimacy coordinator for Erika Lust, committed to reshaping conversations around sexuality, gender, and relationships through film and education. As Founder of Sex School, she’s built a social-impact platform that connects professionals in sex education, therapy, and intimacy coaching with wider audiences; breaking down stigma and promoting healthier, more informed discussions around intimacy. Beyond Sex School, Anarella produces and distributes sexuality-focused films, creates platforms for expert voices, and ensures ethical, professional, and safe storytelling in media. She’s passionate about blending business with social impact to make transformative, inclusive sex education financially sustainable and widely accessible.

Photo credit: Jara Lopez

XConfessions | New Kings on the Block
Photo by Monica Figueras