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Slow Cooked Creativity

€40.00

17 June 2026 · Online · 6PM CET · 90 minutes · €40 · Limited spots

The Workshop

Most creative advice tells you to do more, post more, grow faster. This one doesn't. In 90 minutes, photographer and creative director Tona Olvera, who built campaigns for Spotify, Netflix, and Nike before walking away to rebuild on his own terms — talks honestly about what it actually takes to keep creating over years, not just weeks.

The Details

This isn't a productivity workshop. There are no hacks here. What you get is 90 minutes of honest conversation about the real shape of a creative career: the doubt, the pressure to stay visible, the moments where ambition and exhaustion exist in the same day. Tona brings practical frameworks from his own career alongside space for yours.

You'll leave with:

  • A clearer way to think about the tension between ambition and sustainability: without pretending it goes away

  • Daily practices that hold your creative energy when motivation disappears

  • A framework for moving between the different roles you're forced to play (artist, organiser, earner, dreamer) without burning out

  • The reassurance that struggle isn't a sign you're failing, and what to do with it anyway

17 June 2026 · Online · 6PM CET · 90 minutes · €40 · Limited spots

The Workshop

Most creative advice tells you to do more, post more, grow faster. This one doesn't. In 90 minutes, photographer and creative director Tona Olvera, who built campaigns for Spotify, Netflix, and Nike before walking away to rebuild on his own terms — talks honestly about what it actually takes to keep creating over years, not just weeks.

The Details

This isn't a productivity workshop. There are no hacks here. What you get is 90 minutes of honest conversation about the real shape of a creative career: the doubt, the pressure to stay visible, the moments where ambition and exhaustion exist in the same day. Tona brings practical frameworks from his own career alongside space for yours.

You'll leave with:

  • A clearer way to think about the tension between ambition and sustainability: without pretending it goes away

  • Daily practices that hold your creative energy when motivation disappears

  • A framework for moving between the different roles you're forced to play (artist, organiser, earner, dreamer) without burning out

  • The reassurance that struggle isn't a sign you're failing, and what to do with it anyway

MEET
TONA

Tona Olvera is a creative director, photographer, and founder of the independent studio Daffy. He spent over a decade leading global campaigns for brands including Spotify, Netflix, and Nike before stepping away to redefine his creative life on his own terms.

Now based in Switzerland, Tona works across photography, food, music, and independent projects. His practice centres on balancing creative ambition with sustainable structures, and on embracing uncertainty as a necessary part of meaningful work.