Join Arina Volkova, copywriter and brand strategist based in Barcelona for two connected sessions on creative identity, drawn from running brand and editorial at an independent adult film studio, where most of the usual marketing tools are off the table.
The Workshop
Session One: The Iceberg Map
This session digs under what you show to find what's holding your work up: your craft, your point of view, the thing about your work that doesn't change.
Session Two: The Constraint Flip
This session takes a real constraint you're already working under, a platform rule, a tight budget, an audience you haven't built yet, and turns it into a working creative brief.
This workshop is for creatives and brand people working inside real limits, whether that's a platform, a budget, or an audience still being built. No portfolio or industry required, just something you're currently working on.
By the end of the workshop, you will be able to:
Map the constant beneath your work: your craft, your point of view, the thing that doesn't change
Turn a real constraint you're already dealing with into a working creative brief
Read your own work the way a stranger encounters it, and name the gap between what you meant and what came through
Reuse this framework later, on a new project or a full rebrand
Both sessions run in short timed rounds of solo work and paired exercises, built so you produce something rather than just discuss it. In session one, you fill in your own Iceberg Map alone, then pair up so a partner can read your work cold. In session two, you flip your constraint into a directive alone, then pair up to test whether it's specific to your situation or would work for anyone. Each session closes with a short group share and one concrete thing to carry forward.
Two Sessions Workshop
NEW DATES TBD
Both sessions start at 5PM. CEST
Duration approx 90 minutes
Online
Join Arina Volkova, copywriter and brand strategist based in Barcelona for two connected sessions on creative identity, drawn from running brand and editorial at an independent adult film studio, where most of the usual marketing tools are off the table.
The Workshop
Session One: The Iceberg Map
This session digs under what you show to find what's holding your work up: your craft, your point of view, the thing about your work that doesn't change.
Session Two: The Constraint Flip
This session takes a real constraint you're already working under, a platform rule, a tight budget, an audience you haven't built yet, and turns it into a working creative brief.
This workshop is for creatives and brand people working inside real limits, whether that's a platform, a budget, or an audience still being built. No portfolio or industry required, just something you're currently working on.
By the end of the workshop, you will be able to:
Map the constant beneath your work: your craft, your point of view, the thing that doesn't change
Turn a real constraint you're already dealing with into a working creative brief
Read your own work the way a stranger encounters it, and name the gap between what you meant and what came through
Reuse this framework later, on a new project or a full rebrand
Both sessions run in short timed rounds of solo work and paired exercises, built so you produce something rather than just discuss it. In session one, you fill in your own Iceberg Map alone, then pair up so a partner can read your work cold. In session two, you flip your constraint into a directive alone, then pair up to test whether it's specific to your situation or would work for anyone. Each session closes with a short group share and one concrete thing to carry forward.
Two Sessions Workshop
NEW DATES TBD
Both sessions start at 5PM. CEST
Duration approx 90 minutes
Online
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